Blackmagic Design recently sent out an email to retailers detailing price changes—mostly increases—to nearly all of their products.
Here’s the message from Grant Petty, CEO of Blackmagic Design:
Hi,
Due to inflation we have had to raise the price of some products today. Most price rises are quite small, but a few higher end products have risen more. It's a bit upsetting for us to have to raise prices as we have worked hard over the past year to keep prices stable. However, the good news is we have been able to reduce the price of a few products as well.
Overall we are hoping that the price increases for materials and electronic components might reverse in the future. Generally when prices rise, it's due to availability issues and often suppliers increase manufacturing capacity in response. So what this means is it could cause a glut of electronic components in the future. If that happens, we will be able to go back to our normal culture of reducing prices from time to time. We will keep an eye on our suppliers and pass on savings when we can.
We have included a full list of the changes below. The prices are in USD.
Regards,
Grant Petty
CEOPrice Increases
| Product | Previous Price | New Price | Price Increase |
|---|---|---|---|
| UltraStudio Recorder 3G | $115 | $125 | $10 |
| UltraStudio Monitor 3G | $115 | $125 | $10 |
| UltraStudio HD Mini | $495 | $545 | $50 |
| UltraStudio 4K Mini | $995 | $1,055 | $60 |
| UltraStudio 4K Extreme 3 | $2,995 | $3,225 | $230 |
| DeckLink 8K Pro | $645 | $745 | $100 |
| DeckLink 4K Extreme 12G | $895 | $995 | $100 |
| DeckLink SDI Micro | $125 | $139 | $14 |
| Blackmagic Web Presenter HD | $495 | $515 | $20 |
| Intensity Pro 4K | $199 | $235 | $36 |
| Blackmagic Pocket Cinema Camera 6K Pro | $2,495 | $2,535 | $40 |
| Blackmagic Pocket Camera Battery Grip | $245 | $255 | $10 |
| Blackmagic Pocket Camera Battery Pro Grip | $145 | $149 | $4 |
| Blackmagic URSA Mini Pro 12K | $5,995 | $6,385 | $390 |
| Blackmagic URSA Viewfinder | $1,495 | $1,525 | $30 |
| Blackmagic URSA Studio Viewfinder G2 | $1,495 | $1,515 | $20 |
| Blackmagic Camera Fiber Converter | $2,995 | $3,245 | $250 |
| Blackmagic Studio Fiber Converter | $2,995 | $3,325 | $330 |
| Blackmagic URSA Mini Recorder | $395 | $425 | $30 |
| Blackmagic 3G-SDI Shield for Arduino | $95 | $109 | $14 |
| Cintel Scanner C-Drive HDR | $29,995 | $32,045 | $2,050 |
| Cintel Audio and KeyKode Reader | $3,495 | $3,555 | $60 |
| Cintel Film Cleaning Roller Kit | $235 | $239 | $4 |
| Micro Converter BiDirect SDI/HDMI 3G | $65 | $69 | $4 |
| Micro Converter BiDirect SDI/HDMI 12G | $149 | $165 | $16 |
| Micro Converter BiDirect SDI/HDMI 12G PSU | $159 | $179 | $20 |
| Micro Converter HDMI SDI 12G | $109 | $125 | $16 |
| Micro Converter HDMI SDI 12G PSU | $119 | $135 | $16 |
| Micro Converter SDI HDMI 12G | $129 | $145 | $16 |
| Mini Converter – Analog SDI 2 | $195 | $225 | $30 |
| Mini Converter – SDI Analog | $195 | $215 | $20 |
| Mini Converter – SDI Analog 4K | $295 | $325 | $30 |
| Mini Converter – HDMI SDI 6G | $145 | $155 | $10 |
| Mini Converter – SDI HDMI 6G | $185 | $199 | $14 |
| Mini Converter – Audio SDI 2 | $195 | $219 | $24 |
| Mini Converter – Audio SDI 4K | $295 | $325 | $30 |
| Mini Converter – SDI Audio | $195 | $215 | $20 |
| Mini Converter – SDI Audio 4K | $295 | $325 | $30 |
| Mini Converter – Optical Fiber 12G | $155 | $165 | $10 |
| Mini Converter – SDI Distribution | $159 | $165 | $6 |
| Mini Converter – SDI Distribution 4K | $295 | $315 | $20 |
| Mini Converter – Sync Generator | $195 | $215 | $20 |
| Teranex Mini – SDI DisplayPort 8K HDR | $1,295 | $1,415 | $120 |
| Teranex Mini – SDI HDMI 8K HDR | $1,295 | $1,395 | $100 |
| Teranex Mini – SDI HDMI 12G | $495 | $545 | $50 |
| Teranex Mini – HDMI SDI 12G | $495 | $545 | $50 |
| Teranex Mini – SDI Analog 12G | $495 | $545 | $50 |
| Teranex Mini – Analog SDI 12G | $495 | $545 | $50 |
| Teranex Mini – SDI Audio 12G | $495 | $545 | $50 |
| Teranex Mini – Audio SDI 12G | $495 | $545 | $50 |
| Teranex Mini – Quad SDI 12G-SDI | $495 | $545 | $50 |
| Teranex Mini – 12G-SDI Quad SDI | $495 | $545 | $50 |
| Teranex Mini – SDI Distribution 12G | $495 | $545 | $50 |
| Teranex Mini – Optical HDMI 12G | $495 | $535 | $40 |
| Teranex Mini – HDMI Optical 12G | $495 | $535 | $40 |
| Teranex Mini – IP Video 12G | $495 | $545 | $50 |
| Teranex Mini – Rack Shelf | $85 | $89 | $4 |
| Teranex Mini – Smart Panel | $85 | $89 | $4 |
| Blackmagic MultiDock 10G | $595 | $615 | $20 |
| DaVinci Resolve Micro Panel | $795 | $835 | $40 |
| DaVinci Resolve Mini Panel | $1,995 | $2,055 | $60 |
| Fairlight Desktop Audio Editor | $4,395 | $4,485 | $90 |
| Fairlight Console Audio Editor | $4,395 | $4,535 | $140 |
| Fairlight Console LCD Monitor | $1,195 | $1,295 | $100 |
| Fairlight HDMI Monitor Interface | $259 | $269 | $10 |
| Fairlight Console Mounting Bar 2 Bay | $365 | $375 | $10 |
| Fairlight Audio Accelerator | $995 | $1,135 | $140 |
| Fairlight Audio MADI Upgrade | $195 | $199 | $4 |
| Fairlight Audio Interface | $2,295 | $2,375 | $80 |
| Blackmagic Audio Monitor 12G | $1,195 | $1,235 | $40 |
| Blackmagic MultiView 4 HD | $185 | $199 | $14 |
| Blackmagic MultiView 4 | $495 | $545 | $50 |
| Blackmagic MultiView 16 | $1,495 | $1,575 | $80 |
| SmartView 4K 2 | $1,255 | $1,265 | $10 |
| SmartView Duo 2 | $495 | $545 | $50 |
| SmartScope Duo 4K 2 | $795 | $885 | $90 |
| ATEM Streaming Bridge | $245 | $259 | $14 |
| ATEM Production Studio 4K | $1,695 | $1,855 | $160 |
| ATEM 1 M/E Production Studio 4K | $2,495 | $2,705 | $210 |
| ATEM 2 M/E Production Studio 4K | $3,995 | $4,335 | $340 |
| ATEM 4 M/E Broadcast Studio 4K | $5,995 | $6,545 | $550 |
| ATEM Constellation 8K | $9,995 | $11,245 | $1,250 |
| ATEM Television Studio Pro 4K | $2,995 | $3,245 | $250 |
| ATEM Camera Converter | $595 | $625 | $30 |
| ATEM Studio Converter 2 | $1,995 | $2,035 | $40 |
| ATEM Talkback Converter 4K | $2,495 | $2,665 | $170 |
| Videohub Master Control Pro | $695 | $755 | $60 |
| Videohub Smart Control Pro | $695 | $775 | $80 |
The largest price increase is with the ATEM Constellation 8K, which increased by $1,250 from $9,995 to $11,245. Fortunately, the new ATEM switchers released this year, including the ATEM Constellation HD and the ATEM SDI models, were spared from these price increases.
All Mini and Micro Converters have increased in price, which will make switching from an HDMI to SDI workflow all the more expensive.
Price Decreases
Not all BMD products have seen an increase in price. The following seven products have dropped in price. In the case of the Ultimatte 12 4K, the price has dropped from nearly $10K to just $2.5K.
| Product | Previous Price | New Price | Price Decrease |
|---|---|---|---|
| DaVinci Resolve Advanced Panel | $29,995 | $27,585 | $2,410 |
| Blackmagic Web Presenter 4K | $695 | $675 | $20 |
| Fairlight Desktop Console | $3,495 | $3,055 | $440 |
| Fairlight Console Channel Fader | $4,595 | $4,075 | $520 |
| Ultimatte 12 4K | $9,995 | $2,495 | $7,500 |